DESIGNED AND DEVELOPED BY ME
Virtuix
Virtuix
Virtuix
(02)
(02)
(02)
Virtuix
(02)
Company & Role
SMAL GmbH · UX/UI Designer. Involved in research, strategy and UI design.
Design Team
Dennis Ziegler · Felicia Evaldsson · Marcello Zanetta
Images & Videos: courtesy of SMAL GmbH
Images & Videos: courtesy of SMAL GmbH
Images & Videos: courtesy of SMAL GmbH
Images & Videos: courtesy of SMAL GmbH
Virtuix Omni One is a full-body VR treadmill designed to bring real movement into virtual gameplay. I was part of the design team responsible for shaping the digital experience around the product launch, with a strong focus on user interface design.
The UI was key to translating the product’s technical complexity into an intuitive, accessible experience. Through modular layouts and interactive content, the website delivers a clean and immersive journey from exploration to purchase.
Project Description
For the launch of the Omni One, the Virtuix website was completely reimagined with a strong focus on eCommerce and the games section. A new design system and visual language were created, along with dynamic UI components and interactive elements to enhance engagement. The shopping experience was revamped to be more intuitive and seamless, ensuring a smooth journey from discovery to purchase. The result is a playful yet refined website that elevates the brand and prepares it for the future.
Takeways
Takeways
Takeways
Takeways
The project began with a strategic research phase to understand Virtuix’s positioning, user expectations, and competitive landscape. Insights from this phase informed the site's structure, tone, and content hierarchy, helping us design a product experience that feels both futuristic and accessible.
The project began with a strategic research phase to understand Virtuix’s positioning, user expectations, and competitive landscape. Insights from this phase informed the site's structure, tone, and content hierarchy, helping us design a product experience that feels both futuristic and accessible.
The project began with a strategic research phase to understand Virtuix’s positioning, user expectations, and competitive landscape. Insights from this phase informed the site's structure, tone, and content hierarchy, helping us design a product experience that feels both futuristic and accessible.
The project began with a strategic research phase to understand Virtuix’s positioning, user expectations, and competitive landscape. Insights from this phase informed the site's structure, tone, and content hierarchy, helping us design a product experience that feels both futuristic and accessible.
Design process
Design process
Design process
The design process unfolded across several phases: discovery, wireframing, visual design, and handoff.
Starting with low-fidelity wireframes, we mapped out key user flows and experimented with interaction patterns that emphasized both storytelling and usability.
In the visual design phase, I worked on developing a clean, future-forward interface that could support video content, 3D assets, and interactive sections without overwhelming the user.
Collaboration with the visual creation team was essential to ensure consistency between media assets and UI layouts.
For the final phase, we prepared annotated design files, interaction specs, and responsive components to ensure a smooth handover to the development team across all breakpoints.
The design process unfolded across several phases: discovery, wireframing, visual design, and handoff.
Starting with low-fidelity wireframes, we mapped out key user flows and experimented with interaction patterns that emphasized both storytelling and usability.
In the visual design phase, I worked on developing a clean, future-forward interface that could support video content, 3D assets, and interactive sections without overwhelming the user.
Collaboration with the visual creation team was essential to ensure consistency between media assets and UI layouts.
For the final phase, we prepared annotated design files, interaction specs, and responsive components to ensure a smooth handover to the development team across all breakpoints.
The design process unfolded across several phases: discovery, wireframing, visual design, and handoff.
Starting with low-fidelity wireframes, we mapped out key user flows and experimented with interaction patterns that emphasized both storytelling and usability.
In the visual design phase, I worked on developing a clean, future-forward interface that could support video content, 3D assets, and interactive sections without overwhelming the user.
Collaboration with the visual creation team was essential to ensure consistency between media assets and UI layouts.
For the final phase, we prepared annotated design files, interaction specs, and responsive components to ensure a smooth handover to the development team across all breakpoints.
