DESIGNED AND DEVELOPED BY ME
SmartFit - Kensington ⁽⁰⁶⁾
SmartFit - Kensington ⁽⁰⁶⁾
SmartFit - Kensington ⁽⁰⁶⁾
Company & Role
SMAL GmbH · UX/UI Designer. Involved in research, strategy and UI design.
Design Team
Jules Toulemonde · Marcello Zanetta · CJ Tio
Images & Videos: courtesy of SMAL GmbH
Images & Videos: courtesy of SMAL GmbH
Images & Videos: courtesy of SMAL GmbH
Images & Videos: courtesy of SMAL GmbH
Project Description
SmartFit by Kensington is a product line focused on ergonomic comfort. I was part of the design team responsible for redefining its visual identity, with a strong emphasis on branding and graphic design.
My work included the creation of a new logo, brand guidelines, and visual applications, developed through close collaboration with the client and the photography team to ensure a cohesive and impactful brand rollout.
Project Description
SmartFit by Kensington is a product line focused on ergonomic comfort. I was part of the design team responsible for redefining its visual identity, with a strong emphasis on branding and graphic design.
My work included the creation of a new logo, brand guidelines, and visual applications, developed through close collaboration with the client and the photography team to ensure a cohesive and impactful brand rollout.
Takeways
Takeways
Takeways
Takeways
The research phase focused on repositioning SmartFit with a more modern and versatile identity. Insights from brand audits and competitive analysis led to a direction that prioritized clarity, ergonomic symbolism, and scalability—setting the foundation for an intensive sketching and concept development phase.
The research phase focused on repositioning SmartFit with a more modern and versatile identity. Insights from brand audits and competitive analysis led to a direction that prioritized clarity, ergonomic symbolism, and scalability—setting the foundation for an intensive sketching and concept development phase.
The research phase focused on repositioning SmartFit with a more modern and versatile identity. Insights from brand audits and competitive analysis led to a direction that prioritized clarity, ergonomic symbolism, and scalability—setting the foundation for an intensive sketching and concept development phase.
Design process
Design process
Design process
The project placed a strong emphasis on branding and graphic design, with the logo redesign at its core. We began with extensive sketching and visual exploration to identify a graphic language that could reflect both precision and comfort. I contributed to the development of several logo concepts, which were refined in close collaboration with the client through multiple presentation rounds.
Once the final logo direction was established, I worked on defining a complete set of brand guidelines—covering typography, color, usage rules, and layout systems.
The updated identity was then applied across various formats in collaboration with the photography and visual teams, ensuring visual cohesion and clarity from concept to execution.
The project placed a strong emphasis on branding and graphic design, with the logo redesign at its core. We began with extensive sketching and visual exploration to identify a graphic language that could reflect both precision and comfort. I contributed to the development of several logo concepts, which were refined in close collaboration with the client through multiple presentation rounds.
Once the final logo direction was established, I worked on defining a complete set of brand guidelines—covering typography, color, usage rules, and layout systems.
The updated identity was then applied across various formats in collaboration with the photography and visual teams, ensuring visual cohesion and clarity from concept to execution.
The project placed a strong emphasis on branding and graphic design, with the logo redesign at its core. We began with extensive sketching and visual exploration to identify a graphic language that could reflect both precision and comfort. I contributed to the development of several logo concepts, which were refined in close collaboration with the client through multiple presentation rounds.
Once the final logo direction was established, I worked on defining a complete set of brand guidelines—covering typography, color, usage rules, and layout systems.
The updated identity was then applied across various formats in collaboration with the photography and visual teams, ensuring visual cohesion and clarity from concept to execution.
