Elgato Neo
Elgato Neo
Elgato Neo
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Elgato Neo
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Company & Role
SMAL GmbH · UX/UI Designer. Involved in research, strategy and UI design.
Design Team
Dennis Ziegler · Felicia Evaldsson · Marcello Zanetta
Images & Videos: courtesy of SMAL GmbH
Images & Videos: courtesy of SMAL GmbH
Images & Videos: courtesy of SMAL GmbH
Images & Videos: courtesy of SMAL GmbH
With the launch of the Neo lineup, Elgato introduced a more accessible range of creator tools, requiring a fresh digital experience to reflect its vision. As part of the design team, I worked establishing a new design system, developing a new and clean visual language, crafting new components, interactions, and layouts to enhance clarity and usability in the new product pages. The result was six newly designed web pages that seamlessly communicate the Neo lineup’s simplicity and innovation.
Project Description
With the launch of the Neo lineup, Elgato introduced a more accessible range of creator tools, requiring a fresh digital experience to reflect its vision. As part of the design team, I worked establishing a new design system, developing a new and clean visual language, crafting new components, interactions, and layouts to enhance clarity and usability in the new product pages. The result was six newly designed web pages that seamlessly communicate the Neo lineup’s simplicity and innovation.
Research
Research
Understanding the target audience was key to shaping a storytelling approach that made the Neo line more accessible while aligning with Elgato’s brand. The research also guided how to integrate the new lineup into the website alongside existing products. Aligning the team around these insights ensured a cohesive and well-structured result.
Understanding the target audience was key to shaping a storytelling approach that made the Neo line more accessible while aligning with Elgato’s brand. The research also guided how to integrate the new lineup into the website alongside existing products. Aligning the team around these insights ensured a cohesive and well-structured result.
Understanding the target audience was key to shaping a storytelling approach that made the Neo line more accessible while aligning with Elgato’s brand. The research also guided how to integrate the new lineup into the website alongside existing products. Aligning the team around these insights ensured a cohesive and well-structured result.
Understanding the target audience was key to shaping a storytelling approach that made the Neo line more accessible while aligning with Elgato’s brand. The research also guided how to integrate the new lineup into the website alongside existing products. Aligning the team around these insights ensured a cohesive and well-structured result.
Design process
Design process
Design process
For the Elgato Neo lineup, the goal was to give the brand a fresh look while staying true to its identity. The website was redesigned with a modern, clean aesthetic, focusing on micro-interactions, eye-catching scrolling animations, making them feel natural and enhancing the overall user experience. The new color palette and typography add a bold, contemporary feel, while the use of white space ensures everything feels open and uncluttered. Thanks to the collaboration with the asset creation's team the design has made a step up, creating a cohesive and dynamic atmosphere with next level renderings and photos.
For the Elgato Neo lineup, the goal was to give the brand a fresh look while staying true to its identity. The website was redesigned with a modern, clean aesthetic, focusing on micro-interactions, eye-catching scrolling animations, making them feel natural and enhancing the overall user experience. The new color palette and typography add a bold, contemporary feel, while the use of white space ensures everything feels open and uncluttered. Thanks to the collaboration with the asset creation's team the design has made a step up, creating a cohesive and dynamic atmosphere with next level renderings and photos.
For the Elgato Neo lineup, the goal was to give the brand a fresh look while staying true to its identity. The website was redesigned with a modern, clean aesthetic, focusing on micro-interactions, eye-catching scrolling animations, making them feel natural and enhancing the overall user experience. The new color palette and typography add a bold, contemporary feel, while the use of white space ensures everything feels open and uncluttered. Thanks to the collaboration with the asset creation's team the design has made a step up, creating a cohesive and dynamic atmosphere with next level renderings and photos.
